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Get Connected: Social media is now required for freelance success

Without the right connections, your marketing efforts are just a swing and a miss. In 2012 I posted an article asking if you could take a digital detox and build a business without social media, and today I want to admit that I was wrong. Not all businesses require social media presence (woodworkers, doctors, etc) to be successful, but for … Continue reading

Using Twitter Analytics for Better Social Media Marketing

When is the last time you actually gave a fuck about how your marketing efforts were going? Yesterday? A month ago? A year ago? Consider this your friendly reminder that Twitter is an absolute beast when it comes to marketing and engaging fans, friends and customers. Over the last month I’ve been utilizing Twitter more than previous months, revving up … Continue reading

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