GUERRILLA

How I sold a two week old knitting blog for $1,000,000

Besides being an awesome blog designer, I also build my own blogs from time to time and do a little blog flipping on the side. Well, over the past couple weeks I’ve built up a new blog and sold it for a staggering amount of money. Enough so that I won’t ever have to flip another blog again in my entire life and will be just fine.

So how’d I do it? There wasn’t much of a process since it only took two weeks to accomplish, but there was some things worth noting that I think made it sell as fast as it did and for as much as it did.

note: I am unable to show the link to the blog because the new owner asked it to not be flaunted what she paid for it and how old of a blog it actually is – she’s got some big plans for it and doesn’t want to tarnish it at all.

I wasn’t making any money with it

I haven’t even had the chance to put ads on the blog yet because I was working on getting the content ready. One thing I did was position the blog as a great resource to buy because it has 300 unique articles written and ready to go live (completely hands free for the new owner).

I think that this was a better selling point to talk about with her rather than “oh, well I haven’t added in any advertisements yet”, I completely switched the topic and showed her how much quality comes with 300 pre-written articles ready to go live. She bought it hook, line & sinker.

It had virtually zero traffic

Besides it not having ads, it didn’t have any traffic. I did submit it to google and the various other search engines, social media websites & a couple of forums on knitting so there’s some links to it and it’s actually moving up in the ranks for a semi-competitive keyword or two which will bring her some traffic in without a doubt once the articles start flowing in.

Yes, I made sure that this was a selling point as well. That’s the one thing I learned when flipping blogs is that you’ve got to highlight where the blog shines, even if it’s not in the normal places people look when buying a blog.

It was a domain with hyphen’s and a .info extension

It wasn’t a catchy domain, I didn’t come up with a cool slogan and the design is just an edited version of the new WordPress default theme. However, none of that matters because the traffic is going to start coming in once the articles continue to flow in and the new owners starts to monetize the blog – we’ve been in discussions and she’s looking at doing some video tutorials and packaging it for beginners to sell for $197 which will easily generate her some good revenue with the target market she’s after.

None of that mattered to the right buyer

No money coming in, no traffic & a horrible domain name – none of it mattered. I positioned the blog in a way that it was irresistible to the person wanting it and it sold for the price I asked for. Oh, and if you’re looking for any other advice in this post, that would be it – closed mouths don’t get fed so make sure you ask for whatever you want. You’ll be as surprised with the results as I was.

The moral of the story?

I say all of this to show you that anything is possible with a blog, especially if you’re just starting out and feel like the weight of the world is on your shoulders and you don’t know if there’s a positive light at the end of the tunnel. I’m here to tell you that this check I received is proof enough (for me anyways) that no matter how far along you are, if you’re an “A-List blogger” or not, you can do anything you put your mind to and you can get anything you aim for. Dreams do come true!

Edit: This was just an April Fools joke. I didn’t really sell a blog for $1,000,000. But, you can still take away some good points in this article